Oh Paris

In your book, what might bring on sudden stampede conditions at the Eiffel Tower? Tourists angry at having to spend a half-day waiting in line, and suddenly inspired by the French spirit of revolt? How about cash being distributed for free? This Saturday, November 14th, French marketing company Mailorama is launching an unusual publicity stunt at the foot of the Eiffel Tower, indiscriminately giving away 5,000 envelopes containing between 5 to 500 Euros each. The company is resorting to guerrilla marketing tactics to replace some of its traditional advertising campaigns. It’ll be first-come, first-serve, but on a Saturday, being one of the 5,000 lucky recipients would be quite a feat. And you’d better hope they have a barricade system of some kind in place…

Weird News of the Day: Free Cash at the Eiffel Tower originally appeared on About.com Paris Travel on Thursday, November 12th, 2009 at 17:11:35.

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